In 2016, a client approached two friends who had 20 years of combined experience in market research data collection. The ask sounded simple: we needed to track a group of herdsmen who had undergone conservancy sensitisation training across a 24-month quarterly to capture indicators.
The herdsmen were migratory communities transversing East Africa. They rarely verbalized quantitative information about their lives, such as the number of children and herd size,
What did we do? We mapped out their migratory routes and set up camp at the water points every four months, and we managed to track 92% of the original sample. We did the interviews, observed them, took counts and asked them to use sticks, pebbles, and drawings on earth to illustrate what was changing. The insights profound Gmaurich Was Born!
realized projects
awesome clients
trusted partners
Who We Are
We are a boutique research agency focused on primary data collection with an inclination to qualitative assignments and small to medium-scale quantitative studies for social studies. Through creativity and passion, we have grown since we set up in Kenya in 2016. We now have a field office in Tanzania and work in in partnership in Uganda, Zambia, Ghana and Nigeria in sub-Sahara Africa. We are storytellers, the voice of that client trying to get to that rich reach by answering the so what question. To crown our storytelling accolades in 2019, Gmaurich won an award at an AMRA (Africa Market Research Association) and Esomar conference in Lagos. The paper was titled “Qualitative Episodic Storytelling, pivotal in understanding community needs. Community youths' drawings were used to communicate actionable insights,.
Our Values
Our Sectors
Our sectors reflect our passion to seeking insights that matter from voices we rarely hear from. It is in health, financial access, agriculture, MSME, livelihoods, gender & youth, environment, and WASH that we thrive.
Our clients share our passion. And include development agencies, international research agencies, local NGOs, CBOs, and academia.
