FAQs

Here are a few FAQs.

HAVE ANY QUESTION?

Here are a few FAQs.

HAVE ANY QUESTION?

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What permits are required for market research in Kenya?

Nacosti permit is a standard requirement for market research, applications for this permit are done online.

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How many local language translations are needed for a national survey in Kenya?

Kiswahili is widely spoken and the only must have translation. Doing translations for national surveys in 10 or so languages when many field assistants cannot fluently read local languages results in a case where costs outweigh the benefits.

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What is the cost per interview (CPI) for a 30 minutes household survey?

There is no standard CPI. Costs are based on profile incidence in the general population, success rate, coverage, tool complexity, sample size and deliverables.

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Is it possible to survey all areas of a country?

Coverage is estimated at 100% although there are areas which might be inaccessible owing to sporadic occurrences such as heavy rains.

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What’s the criteria used to define urban and rural areas?

Census stats lists all urban areas as either as City, Municipality, Town or Councils. Urban areas are defined as such owing to population density and the main economic activity.

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Are phone surveys feasible in Kenya?

Phone penetration is very high in Kenya and phone surveys are used for various studies. It’s prudent to keep such surveys to 20 minutes in terms of length.

Our Clients

Who we work with

Our Clients

Who we work with