How we do it

Our Methodology

We like to push ourselves when it comes to research, by helping our clients grow their business and become remarkable. Our in-depth knowledge of East Africa gives us a great advantage. With a combined experience of 20 years in research work, we aim, always to give in-depth qualitative and quantitative insights.

Depending on the research project we embark on various ways to perform research design, to get the best out of each research project. For instance, we create focus group discussions including conceptual and development session, using projective techniques, as well as in-depth interviews with general public segments and last-mile distributors. Our research methods are designed to help you make your business insights grow.