How We Do It

Our Methodology

We like to push ourselves when it comes to research. We help our clients grow no matter what they define as growth. Our in- depth knowledge of Eastern Africa gives us a great advantage. With a combined experience of 20 years in research work, we aim, always to give in-depth qualitative and quantitative insights. Depending on the research need, we embark on various ways to perform research design, to get the best out of each project.

The more quantitative research methodologies. Numbers that talk

The more qualitative research methodologies. – The “Ws” are answered.

Face-to-face Interviews
  • All CAPI
  • General public or business 
  • In-home, at business, exit points
Telephone Interviews
  • CATI
  • RDD or client database  or our database
Whatsapp Surveys
  • Youth panel 18-25 years 
  • Short but interesting surveys
IDIs
  • General public, business, KIIs
  • Single session to multiple sessions per respondent
FGDs
  • With loads of participatory activities

We are strict about the things that matter

Quality Procedures

Testing, Briefing, Piloting, Rigorous Field Quality Control, Thorough Data Integrity Check …and many more

Timelines

We value our time and your time. Research is time bound

Data protection and Ethics

We are familiar with the data protection policies in our region and
strictly adhere. Data anonymization is a must.

Budgets

We spend it as if it is our hard-earned cash.

Our Field Team

We value our data collection teams:

  • 70% female
  • High field team retention 91%

We all engage in fieldwork. We aim to experience the essence of the field, not just getting caught up in administrative and backend tasks.