Long-Acting and Emergency Contraceptive Market Assessments (2017-2021)

Case Study, by

Country: Kenya
Partners: Ipsos Health, Palladium, PharmaValue, Microchip Biotech
Methods: 100+ IDIs; FGDs; household survey with 1,200 women
Study Type: Market Assessment Research

Impact:
Informed product viability, market positioning, and early marketing strategies.

Category: