About Us

Grounded in Reality

Bridging the Gap Between Complex Data and Lived Experience

GMaurich is a social research agency defined by deep local knowledge and an uncompromising commitment to methodological rigor. We believe that for research to be truly transformative, it must inhabit the environment of the participant.

Our mission is to ensure that communities across Africa are not just surveyed, but deeply understood. By combining immersive field craft with advanced data science, we deliver the unfiltered evidence needed to inform global policy, product design, and sustainable social impact.

Deep Local Knowledge

We operate with a native understanding of African social systems, power dynamics, and shifting economic landscapes.

Methodological Rigor

From immersive ethnography to Randomized Controlled Trials (RCTs), our designs reflect participant realities rather than assumptions.

Data Integrity

Quality is non-negotiable. We utilize structured field systems and digital collection to ensure every dataset is clean and analysis-ready.

Our Story

Doing it differently, research with passion, creativity & a commitment to value all those we interact with

In 2016, a client approached two friends who had 20 years of combined experience in market research data collection. The ask sounded simple: we needed to track a group of herdsmen who had undergone conservancy sensitization training across a 24-month period every 4 months to track changes in their behaviour.

The herdsmen were traditional migratory communities transversing across East Africa. They rarely verbalized quantitative information about their lives, such as the number of children, herd size, tentative dates, and livestock sales.

What Did We Do

We mapped out their migratory routes and set up camp at the water points every four months, and we managed to track 92% of the original sample. We did the interviews, observed new jerrycans, attire, and the numbers at the water points, and asked them to use sticks, pebbles, and drawings on the earth to vividly illustrate what was changing.

The interviews were rich, the illustrations were compelling, the insights profound, and lasting friendships were forged. GMaurich was born, reflecting our dedication to rich, meaningful research.

10+

African Countries Navigated: From urban gig economies to remote migratory routes, our footprint spans East, Central, and Sub-Saharan Africa.

9+ Years

Of Field Research Excellence: Since 2016, we have built a reputation for persistence, trust-building, and high-precision field research.

250,000+

Interviews Conducted: We deliver high-volume quantitative execution, accurately capturing the voices of underserved households and entrepreneurs.

92%

Sample Retention : Our gold standard for precision. We maintain sample integrity even when tracking highly mobile and migratory populations.