Last Updated: March 2026

At GMaurich Insights, we recognize that our reputation is built on the trust of our partners and the dignity of the participants we engage with in the field. This policy outlines how we handle data across our research lifecycle—from “where the road ends” to the final analysis deck.

1. Data We Collect

We collect information necessary to conduct rigorous research and fulfill our service obligations:

• Research Data: Survey responses, interview transcripts (IDIs/KIIs), and ethnographic recordings collected via CAPI/CATI systems.

• Business Contact Data: Names, organizations, and project requirements provided via our website or Chatway engagement tool.

• Technical Data: Metadata required for data quality assurance, such as GPS-tagging for field verification.

2. How We Use Your Data

Information is used exclusively for the following purposes:

• Insight Generation: To produce the research reports, policy briefs, and impact assessments requested by our partners.

• Quality Assurance: To ensure zero-margin for error in high-stakes datasets through rigorous cleaning and validation.

• Communication: To respond to inquiries regarding study designs or field recruitment.

3. Participant Protection & Consent

Participant dignity is the core of our “Field Intelligence”:

• Informed Consent: No data is collected without the explicit, informed consent of the participant.

• Anonymization: Research data is anonymized at the earliest possible stage to protect the identity of vulnerable populations.

• Confidentiality: We maintain strict protocols for handling sensitive information, including mental health or financial inclusion data.

4. Data Storage & Security

We employ advanced digital safeguards to protect data integrity:

• Encrypted Collection: All field data collected via digital tablets is encrypted during transmission.

• Secure Storage: Final datasets and SPSS/STATA files are stored on secure, access-controlled servers.

5. Third-Party Sharing

We do not sell or rent personal data. Data is only shared with:

• Project Partners: Specifically named donors or organizations (e.g., World Bank, Gates Foundation) as outlined in the specific study design.

• Legal Compliance: When required by the laws of the countries in which we operate (e.g., Kenya, Tanzania, Zambia).

6. Your Rights

Partners and participants have the right to request access to, correction of, or deletion of their personal information. For inquiries regarding data handling, please contact our Nairobi Headquarters.